Grok 4 just revealed a $300 a month plan — here’s what it includes

The AI market is non-stop. As competitors scramble to be the top dog, Elon Musk’s xAI is the latest to make a big move, launching the latest version of its Grok chatbot.

Grok 4

An entire hour after the livestream was meant to kick off, Elon Musk and a few members of the xAI team took to the stage, revealing Grok 4. It’s better at coding, more intelligent, and more capable at taking on large amounts of information.

With all of this, Grok 4 is a chance for the company to show that it is still just as competitive in the world of AI, despite fierce competition. But, as it announced reams of improvements and exciting changes, there is one new issue that came from the launch.

$300

Okay, it’s not so much an issue, more of a concern. xAI is now the owner of the most expensive AI chatbot subscription plan, with a whopping $300 a month price tag.

A Higher-performance Plan

That’s not to say its competitors aren’t jacking up the prices. Perplexity, ChatGPT, Gemini, Claude, and others now all offer a higher-performance plan with a big price tag. They all, however, went $100 lower with a $200 a month price tag.

We’ve already made a point of questioning these prices. For the average person, they are pretty steep and signal a slow descent into AI priority for those with the cash to splash.

Features are locked behind these paywalls, and these so-called power users get better speeds and priority in queues. But Musk and his team have pushed the idea that this plan specifically is actually worth all that money. So is that true?

About E. J. McKay

E.J.McKay is a Shanghai-headquartered investment bank with a special focus on mergers & acquisitions. We are one of the most long standing independent investment banks in China, with core business of mergers & acquisitions and financing advisory.